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As competition in the field of artificial intelligence intensifies, Meta seems ready to adopt a new approach by developing Avocado, a fully proprietary AI model. This change in strategy marks a turning point for the company, which had until now distinguished itself with its open AI solutions. What are the implications for Meta and the AI market?
The 3 key facts not to miss
Meta, under the leadership of Mark Zuckerberg, plans to transform its approach to artificial intelligence with the development of a new model called Avocado. Scheduled for launch in 2026, Avocado is distinguished by its proprietary nature, breaking with the tradition of open models such as Llama. This evolution demonstrates Meta’s intention to compete more directly with other tech giants like OpenAI and Google.
Avocado marks a decisive change for Meta, which has decided to abandon the open-source approach of Llama in favor of a fully proprietary solution. This strategic choice could allow Meta to have more complete control over the future developments of its AI, as well as the data and algorithms used.
This decision follows the announcement of significant investments in new infrastructures and the recruitment of AI experts from the competition. These initiatives indicate that Meta is ready to strengthen its position in the AI market.
By adopting a more proprietary strategy, Meta positions itself against players like OpenAI, Anthropic, and Google. These companies are already well established with their own advanced AI solutions, such as Gemini and ChatGPT. With Avocado, Meta hopes not only to match these technologies but also to surpass them in terms of performance.
While the initially planned launch date for the model was the end of 2023, it has been postponed to the first quarter of 2026, allowing Meta to refine its technology.
Meta, formerly known as Facebook, has always been at the forefront of technological innovation. Since its name change, the company has focused on developing immersive technologies and artificial intelligence. The Llama models, which were until now the flagships of their AI strategy, have been widely adopted by researchers and developers worldwide thanks to their openness.
However, with the rapid evolution of the AI sector and the need to remain competitive, Meta has decided to redirect its efforts towards proprietary solutions. Avocado thus represents a new phase in the company’s commitment to playing a key role in the future of artificial intelligence.